Hold for three seconds. We send for help.

ELA is a membership for UAE residents. If you’re arrested, one hold on your iPhone or Apple Watch tells a vetted law firm, your consulate and your family.

Get the app

Available on iPhone and Apple Watch.

Phone locked, dead, or taken: it still runs.Once the hold commits, the response runs on ELA’s servers.

Press and hold the disc

The ELA home screen: You’re protected, Protection active, and the disc marked Hold to arm

Demo with the real app. Nothing is sent from this page.

If you’re arrested in the UAE, you’re not on your own.

Press and hold the disc. You don’t type anything, call anyone, or explain.

A countdown starts. It sends on its own.

If the moment passes, slide “I’m safe” and nothing happens. If you can’t, ELA sends.

“Send help now” sends at once.

The app’s countdown: Sending help in 0:28, a Send help now button and the slider Slide to cancel, I’m safe

Everything else is ours now.

  • A vetted law firm is notified.Engaged the moment it accepts. If it can’t act, ELA is already finding another.
  • Your consulate is informed.Your consulate’s emergency desk gets the case brief.
  • Your family gets a private live link.Live location, each milestone, the acting lawyer’s name. Sent only to the people you chose.
  • A human team tracks the case.Real people, on chat and voice. Type, or send a voice note.

Example timeline. Timings vary by case.

They see where you are, and who is acting for you.

They don’t need the app. The link opens in a browser: a live map pin, and each milestone as it happens.

The private link open in a browser: a live map pin in Dubai Marina

“Your lawyer has made contact.”

ELA Ops sends that message in the app’s case thread, the same thread you can type in or send a voice note to.

Whatever happens to your phone, your family’s link keeps updating.

Once the hold commits, the handset is out of it. Locked, dead, or taken: your case brief, location and profile are already with the response team, and every step after is tracked there.

A human team follows every case, start to finish.

Your Apple Watch holds too.

The same three seconds, from your wrist, with your phone in a bag or on a desk.

Apple Watch, ready: Protected, the disc, Hold to arm
Apple Watch, Your case: Case opened, Law firm reaching, Lawyer will call, and the case reference

The launch film.

What one hold sets in motion. Forty‑five seconds, with sound.

One membership. The same response for every member.

AED 24.99a week
AED 79.99a month
AED 749.99a year

Billed through the App Store. Cancel any time in your Apple ID settings.

Every member gets

  • The three-second hold on iPhone and Apple Watch
  • A vetted law firm notified with your case brief
  • Your consulate’s emergency desk informed
  • A private live link for the people you choose
  • A human team on every case, by chat and voice

After you join, you can add Shield. Shield membership includes legal-fee insurance, underwritten by a regulated UAE insurer.

Set it up once. Hope you never use it.

Available on iPhone and Apple Watch.